A person wishing to become a SEO must know about what is search engine optimization first and then what type of works are included in SEO. If you are thinking to practice as a professional SEO, means SEO for business website promotion, you must understand a lot of things and get few years experience, maximum knowledge from the other experiences SEO persons, their SEO articles, blog writing, positive usage of SEO forums, reading frequently asked questions of resource websites, comments added to seo articles etc.
Search Engine Optimization process can be divided into two main categories. They are on page optimization and off page optimization. The on page optimization can be simply define as optimization works or changes works we carry out in the parts of web pages. Eg. optimization works connected with head section of the web pages which include title optimization, meta tag optimization like description tag, keyword tag, robot tag author tag etc. There are several steps to be completed before the on page changes. It includes keyword research, analyzing the best SEM possibilities, competition, analyzing and studying about the demand of keywords etc. For for professional work, which is conducting for a business website, understanding about SEM possibilities for that particular service that site offers and selection of most demanded and most appropriate keywords is top most important step.
On page search engine optimization includes some process namely keyword optimization, content optimization, image optimization, social media optimization etc.
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